March 30, 2012

Start Planning for a Successful Trade Show!

Make Your MSBO Exhibit Experience the Best!

During the weeks leading up to MSBO's 74th Annual Conference & Exhibit Show you will receive targeted emails identifying and evaluating key elements that will help you improve your experience at this year's show!


The 10 Commandments of Creating a Positive Exhibit Show Presence:

1. Do not sit.
2. Do not create a barrier to traffic.
3. Do not eat or drink in your booth.
4. Do not accost people in the aisle.
5. Do not talk to a co-worker or on a cell phone and ignore attendees.
6. Do not fill your booth with staffers.
7. Do not put your hands in your pockets (posture is too casual.)
8. Do not put out every piece of literature you have on your table.
9. Do not leave early.
10. Do SMILE!


Make Your Exhibit Booth Fun!
City of Champions – Be a Champion for ALL Children

Detroit is home to great sports teams. Let’s celebrate Detroit. Decorate your booth in a Tigers, Lions, Pistons, Redwings or car racing theme.

Why?

Exhibit booths designed to actively engage attendees provide a place where they can interact with your staff and other attendees and are a heck of a lot more fun.

Be creative! Be the company they remember by your display! Think Fun. Think Interactive. Participation is voluntary.

MSBO Members will pick their favorite booth.

Last year's winner was Hungerford, Aldrin, Nichols & Carter and P.C. Huntington Bank's joint exhibit: "The Hollywood Booth."


"Effective trade show exhibit design shapes your intangible marketing messages into a solid presence that increases company visibility, attracts prospects, and hosts your customers."

--- Mike Thimmesch, Skyline Exhibits' Director of Lead Generation and Industry Relations


© 2012 MSBO, 1001 Centennial Way, Suite 200
Lansing, Michigan 48917 • Ph: 517.327.5920 • Fax: 517.327.0768